That’s why 1 Million Strong is partnering with the music industry to shatter the stigma around addiction and recovery. We're getting started by supporting new ways for sober fans to enjoy shows, making sure touring musicians and crews have access to resources on the road, and engaging in conversations about sobriety that are free from shame and full of possibilities. Your voice and industry expertise can make a difference. We'd love to collaborate with you to reach one million people and beyond.
Become a Partner
As featured in Billboard Magazine, January 2023
Addiction disproportionately affects the music industry. In fact, 56% of music industry professionals cite problematic substance use1 and 34% of touring professionals report suffering from clinical levels of depression as compared with just 7% of the general population.2
We are calling on our peers in the music industry and our allies across the country to unite as a community – a community we call 1 Million Strong – to destigmatize addiction and support recovery, so people are empowered to live their best lives.
We’re taking action to transform the way people think about addiction by supporting new ways for sober fans to enjoy shows, ensuring touring musicians and crews have access to resources on the road, and engaging in conversations about sobriety that are free from shame and stigma and full of possibilities. We believe community is core to recovery, that sobriety doesn’t have to be isolating, that those of us who don’t have challenges with substance use are well-positioned to be a community of support for those who do.
Together we’re on a path where recovery means gaining so much more in life. Starting now, we can expand music culture to include sobriety – a shift that supports health and wellness, not just sex, drugs and rock ‘n roll. As it has throughout history, music can once again be a catalytic force for positive change. Join us as we come together to support those in recovery.
Sign the Letter
President & CEO,
American Association of Independent Music (A2IM)
Chairman & CEO,
Recording Industry Association of America (RIAA)
Chief Marketing Officer,
Danny Wimmer Presents
Professor of Practice, USC & CEO,
Kevin Lyman
President, Business Development,
Oak View Group
Founder & CEO,
Another Planet Entertainment
TV & Media Personality,
Allison Hagendorf Show
Chief Marketing Officer,
Downtown Music Holdings
President of Concerts & Festivals,
Another Planet Entertainment
President & CEO,
Live Nation Entertainment
Co-Founder & Owner,
Brooklyn Bowl & The Capitol Theatre
Founder,
RWE Partners
CEO & Founder,
Park City Song Summit
Co-CEO,
The Blueprint Group
CEO & Founder,
Primary Wave Music
CEO,
Festival Productions
Founder & CEO,
City Winery
Music Management Partner,
Primary Wave
Founder,
RWE Partners
Co-Founder & CEO,
Lava Media
Chairman Emeritus,
AEG Presents
Musician & Founder,
Goodnoise
CEO,
Wide Eye Entertainment
Chairman & CEO,
Oak View Group
CEO,
Wide Eye Entertainment
Founder,
NBD Management & vnclm_
Partner,
Morrison Hotel Gallery
CEO,
Disruptor Records
CEO,
True Tickets
CEO,
Merlin Entertainment
Artist
Singer-Songwriter
KISS, CHER Tour Director
Musician
Artist
Songwriter & Musician
Stargate
The Chainsmokers
Pedal Steel Guitarist
Artist
Artist
Television, Podcast and Radio Host
Recording Artist
Recording Artist
Stargate
Recording Artist
CEO, SPIN
Head of Stand Together Music
The Jayhawks
President, Thirty Tigers
Singer-Songwriter
Musician
"The health and wellness of our music industry colleagues and fans alike is critical. I believe by spreading the word through SPIN platforms, we can drive people to take action and truly improve society by assisting those who need help."
JIMMY HUTCHESON, CEO, SPIN
"Having a recovery specialist travel on tour allowed us to give support to our artists and crew on a daily basis."
KEVIN LYMAN, PROFESSOR OF PRACTICE, USC & CEO, KEVIN LYMAN GROUP
"We love supporting the #1MillionStrong initiative. Mental health & addiction are near and dear to our hearts. Whatever we can do help the cause, count us in!"
GREG WILLIAMSON & NICOLE RECHTER, FOUNDERS, RWE PARTNERS
"As someone who has seen first-hand how devastating substance abuse can be for creatives, I fully support the 1 Million Strong initiative."
MIKKEL ERIKSEN, STARGATE
"The music industry leads the pack when it comes to influencing what is cool. Unfortunately, a lot of destructive behaviors are celebrated. This harms artists and audiences. But the same power can be used to help and heal!"
DARRYL "DMC" MCDANIELS, ARTIST
